Usually, the cost of a direct mail marketing campaign depends on a number of factors: Depending on whether you want to promote new products you just launched or increase your brand awareness, your direct mail piece would vary, and so would your budget for it. How Much Does a Direct Mail Cost?īefore launching a direct mail marketing campaign – or any at all, really – it’s very important to set measurable objectives for it. With the results so amazing, who wouldn’t want to invest? So next, let’s calculate how much of an investment is actually needed. ROI is 1,255% with US marketers selling $2,095 in goods for every $167 spent on direct mailĬheck out the whole list of 31 essential direct mail marketing automation stats a marketer should know.Direct mail marketing response rates are 37% higher than email marketing response (Direct Marketing Association, 2015).80% of households read or browse their advertising mail (United States Postal Service, 2010).The most attractive features of direct mail marketing campaigns are high ROI and response rates: On the other hand, a number of people would be ready to buy every time you send them a new marketing postcard. There is always a possibility that somebody will just throw away the leaflet without a single look. Why Use Direct Mail Campaigns?Ī direct mail marketing campaign gets your message directly to potential customers’ doorstep.
#Direct mail marketing companies how to#
Here’s how to plan your marketing budget for this. Guess what, direct mail marketing campaigns are totally affordable to small and medium companies, too. Many marketers would love to send their print ads, event invites, and holiday greetings directly to customers and leads in their database, but don’t think they can afford the cost.
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